Who Owns the Customer Experience?
Consider this scenario: “Lisa” has landed a new role leading a customer experience (CX) program. As a first-time CX practitioner, Lisa decides that her...
7 Steps to Superior CX
Customer experience (CX) is the new marketing battlefront.” These are not the words of me, Stephen Pappas. That’s Gartner talking. That’s right—the research and...
Customer Experience… Mystery, Myth, Mission or Magic?
Everyone is talking about it—promising it, claiming it and marketing it. But what is the customer experience really? Is it a mystery, a myth,...
Contact Center Executive Outlook on 2020 and Beyond
Across industries, research reports are predicting that businesses can expect more change in the next five years than in the last 50. That certainly...
Customer Centricity: Bridging the Gap Between Expectations and Experience
It has been almost 15 years since Bain & Company delivered its jaw-dropping statistic on the customer experience delivery gap. The firm’s research showed...
CX Versus GX: When Worlds Collide
Let me start by once again offering a real-world experience, such as the one I described in my April 2019 column, CX Pundits vs....
Leverage Customer Data to Deliver a Personalized Customer Experience
Customers are tired of being treated like numbers. They’re aware of how much of their information and feedback is being collected, and now consumers...
Unleash the Data in Your Contact Center to Achieve Enterprisewide Customer Experience Excellence
Transformation is happening in the market today. Transformation driven by the growing consumer preference for digital interactions using smartphones, tablets or computers. Transformation that...
3 Trends and Challenges for the CX Industry in 2019
In the increasingly crowded business landscape, there are a few specific focuses that organizations can invest in to give themselves a boost in attention...
The Ball Is in Your Court
I have had this idiom tossed my way any number of times by my parents, my children, my husband, my bosses and my colleagues....
Would You Do That to Your Mother?
A Q&A with author and customer experience pioneer Jeanne Bliss. In her latest book, Would You Do That to Your Mother? The “Make Mom Proud”...
How Changing Customer Attitudes Should Shape 2019 Contact Center Priorities
Digital technology has completely transformed the relationship between brands and customers. Interactions now extend beyond the point of purchase, taking place over a variety...
