Customer Experience

Customer experience (CX) is the new marketing battlefront.” These are not the words of me, Stephen Pappas. That’s Gartner talking. That’s right—the research and...

Everyone is talking about it—promising it, claiming it and marketing it. But what is the customer experience really? Is it a mystery, a myth,...

Across industries, research reports are predicting that businesses can expect more change in the next five years than in the last 50. That certainly...

It has been almost 15 years since Bain & Company delivered its jaw-dropping statistic on the customer experience delivery gap. The firm’s research showed...

Let me start by once again offering a real-world experience, such as the one I described in my April 2019 column, CX Pundits vs....

Customers are tired of being treated like numbers. They’re aware of how much of their information and feedback is being collected, and now consumers...

Transformation is happening in the market today. Transformation driven by the growing consumer preference for digital interactions using smartphones, tablets or computers. Transformation that...

In the increasingly crowded business landscape, there are a few specific focuses that organizations can invest in to give themselves a boost in attention...

I have had this idiom tossed my way any number of times by my parents, my children, my husband, my bosses and my colleagues....

A Q&A with author and customer experience pioneer Jeanne Bliss. In her latest book, Would You Do That to Your Mother? The “Make Mom Proud”...

Digital technology has completely transformed the relationship between brands and customers. Interactions now extend beyond the point of purchase, taking place over a variety...

Some people know from a young age exactly what they want to do. They pursue a vocation with dedication and never waver from their...