Data Management

As digital innovation pervades our modern business landscape, it’s hard to argue against the fact that people remain at the heart of any customer experience (CX) journey. And while CX pioneers constantly allude to the...

The convergence of search engine optimization (SEO) and first-party data has emerged as a powerful strategy to enhance customer experiences (CXs). By combining insights gained from SEO practices with the valuable information collected through...

When it comes to managing your contacts, the days of the rolodex and the spreadsheet database are far behind us. Today’s business landscape calls for much more sophisticated solutions, which means having a contact...

Effective data use can separate the preeminent contact centers from the rest of the pack. As you work to leverage your center’s data, consider these three tactics to elevate your contact center to the...