Tapping the Value of Customer Communities
Most early online communities were set up strictly for customers to help other customers, and companies generally took a hands-off approach to discussions that took place on those sites. “Companies have come to realize that...
Thomson Reuters: Creating a Thriving B2B Community
The Legal Solutions business of Thomson Reuters has been enjoying considerable success with its Small Law Firm Legal Professional Online Community since its launch in May 2015. The private online community is dedicated to...
Building Customer Communities: Tips for Long-Term Success
If your organization is like many forward-thinking, customer-centric businesses today, you already know that social networks can bolster the visibility of your company. You may even have taken it a step further by incorporating...